The Hidden Cost of Letting Office Staff "Do the Marketing"

Your office manager should not be your marketing department. Your hygienist should not be your SEO strategist. And your dental assistant—even if they’re great with Instagram—should not be responsible for driving new patient growth. Not because they’re not capable, but because the cost of doing this is far higher than most pediatric dentists realize. It’s the hidden expense vacuum that is often too “invisible” to see.